Macy’s Promotes Up And Coming Designers For Millennials
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com.
They continually keep a pulse on the needs of a young female audience.
What have they been up to lately?
MACYS.COM TODAY LAUNCHES EXCLUSIVE ALLIANCE WITH NINETEENTHAMENDMENT.COM THAT
WILL GIVE ITS CUSTOMERS THE OPPORTUNITY TO DISCOVER AND SUPPORT INDEPENDENT DESIGNERS
Macy’s today announced the launch of a collaboration with online fashion tech start-up company Nineteenth Amendment on macys.com. The exclusive partnership will expose Nineteenth Amendment’s stable of up-and-coming designers to Macy’s Millennial shoppers who will have the opportunity to purchase garments made on demand in the USA from more than 300 designers worldwide. This alliance is the result of Macy’s mentoring of the fashion tech start-up as part of the inaugural New York Fashion Tech Lab in 2014.
Nineteenth Amendment curates a collection of vetted designers from around the globe and presents their collections in 19-day pre-sales on nineteenthamendment.com. Once the collections are sold, they are put into production. This unique business model allows designers to directly sell their pieces to individual shoppers, who will receive a custom-made garment, produced in a limited quantity and made in the USA, leaving no excess inventory.
“What Nineteenth Amendment provides to independent designers is a risk-free way to come to market,” said Terry Lundgren, Macy’s, Inc. chairman and chief executive officer. “This innovative concept gives customers a made-to-order product and a great shopping experience, while in turn helping new fashion talent find and build an audience, piece by piece. We’re excited to give macys.com customers the opportunity to connect with the design stars of tomorrow while they shop for unique limited-edition apparel.”
“Our mission at Nineteenth Amendment is to launch the next massive designer by giving independent talent around the world an inventory-less business model built for the digital age, while helping to grow U.S. manufacturing and giving shoppers a voice in the future of fashion,” said Nineteenth Amendment co-founders Amanda Curtis and Gemma Sole. “This collaboration is a testament to Macy’s commitment to pushing fashion forward while giving macys.com customers the opportunity to discover and support independent designers from around the world.”
This exclusive relationship with NineteenthAmendment.com to support their designer pre-sales via promotional integration will give millions of shoppers who visit macys.com every day the opportunity to browse hard-to-find independent designer collections. Looking to the future, macys.com will have the ability to provide its customers with exclusive first look access to purchase pieces from specially curated designers and collections.
Macy’s and Nineteenth Amendment began working together as part of the NY Fashion Tech Lab, a business of fashion accelerator that is a result of a collaboration between the Partnership Fund for New York City, Springboard Enterprises and major fashion retailers, including Macy’s. The focus of the Lab is to target early stage companies that have developed innovations at the intersection of fashion, retail and technology. Macy’s and Nineteenth Amendment were both participants in the first class of the Lab during the summer of 2014. Macy’s executives chose to mentor the Nineteenth Amendment team for three months and this collaboration resulted in a relationship that will broaden the reach of Macy’s online store into the emerging designer landscape. To learn more about Nineteen Amendment, please visit macys.com/nineteenthamendment.
As a founding member of the Tech Lab, Macy’s believes that the resulting collaborations could yield incredible innovations that have the capability to revolutionize the retail shopping experience. This alliance launching today continues Macy’s long-standing commitment to emerging talent, inclusive of the company’s support of Fashion Incubators in cities across the country, as well as its business of retail program focused on women-owned and multicultural businesses – The Workshop at Macy’s.
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Sources: brainyquote.com, Wikipedia, fciwomenswrestling2.com, FCI Elite Competitor, photos thank you Wikimedia Commons.